Photographer Petra Collins, stylist/art director Zara Mirkin and photographer/designer Mayan Toledano collaborated to create the new Lonely lingerie campaign. Shooting themselves with a vintage Yashica FX-3000, the trio worked together on the visually striking nature-shot new images that have a distinctly delicate look. Exploring their bodies with their natural surroundings, each photograph furthers the intimate mood. The un-retouched images show bodies just as they are, which Petra explained was liberating to experience: "We shot ourselves, each other and our friends. It was a liberating experience to be shot and shoot each other in lingerie, because our imperfections were on full display, which was awesome."