Acne Studios creative director, Jonny Johansson, decided to enlist his 12-year-old son Frasse Johansson to appear in the label's Autumn/Winter 2015 campaign. Photographed by Viviane Sassen in a simple studio-setting, the images see Frasse pose in the new season womenswear collection as he models mirrored sunglasses, heels, oversized coats and bags.
Jonny commented on the strong statement the campaign makes: "I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather then seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign."