Is Gucci's New Aesthetic Already Tired?

Gucci Autumn/Winter 2016

In January 2015, Gucci appointed new creative director Alessandro Michele. His new aesthetic for the luxury label caught the fashion world off guard: at a time when stark minimalism had taken over at all of the major luxury labels, his whimsical and kitschy first collection was dramatically opposed: clashing patterns, trompe l'oeil prints and quirky detailing. His rebellious and colourful new vision propelled him into the spotlight, turning him into one of the industry's favourite designers and sparking a sales increase at the label. 

Now, Michele has just sent his Autumn/Winter 2016 collection down the catwalk as part of Milan Fashion Week. Already, critics are viewing his once fresh vision as having grown a little tired.

In a trend-hungry fashion world, labels are demanded to shift from aesthetic to aesthetic to hold our attention. As his own ideas continue in the same vein, interest begins to diverge - we begin to feel as though we've seen it all before. It's time for Michele to use his creative muscles to once again flex into the future with the kind of clairvoyance he previously displayed: he need not abandon his ideas, but let them grow into something that once again sweeps us into his cinematic and dramatic world,

Gucci Autumn/Winter 2016

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