Tommy Hilfiger has employed a new tactic to revamp its image. While many brands that enjoyed popularity in the early '00s thanks to logo popularity are once enjoying a boom as the same old school logos return to the spotlight as a big trend movement, Hilfiger are also undergoing a slight re-brand to appeal to a younger audience. The new move included a recent re-edition collection and an upcoming collaboration with model-of-the-moment Gigi Hadid which is expected to land for Autumn 2016 this year. Tommy Hilfiger also recently partnered with Alexa Chung, enlisting her to edit their current collection with her own personal taste in mind. It's a simple marketing move that is once again revamping the Hilfiger label.