Trending: DKNY 'Don't Knock New York' Sweaters

Trending: DKNY 'Don't Knock New York' Sweaters

DKNY's Autumn/Winter 2015 show included several slogan sweaters playing with the label's famous 'DKNY' lettering including 'Don't Knock New York', 'Dazed Kids New York' and 'Designers Know Nothing Yet'. The label went a step further to create a trending product by gifting their sweaters to several models - and so the designs were spotted numerous times over the course of Fashion Week on the street worn by models Adrienne Jüliger and Frederikke Sofie. A marketing play that will likely pay off when these sweaters hit stores for the upcoming season.



Trending: DKNY 'Don't Knock New York' Sweaters
Trending: DKNY 'Don't Knock New York' Sweaters
Trending: DKNY 'Don't Knock New York' Sweaters
Trending: DKNY 'Don't Knock New York' Sweaters
Trending: DKNY 'Don't Knock New York' Sweaters
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