M.i.h Cult Denim Project Lookbook by Colin Dodgson

M.i.h Cult Denim Project Lookbook by Colin Dodgson

Celebrating 10 years in business, M.i.h. founder Chloe Lonsdale has created a capsule collection of essential denim named the 'Cult Denim Project'. Featuring overalls, flares, dresses and shirts with the label's distinct vintage-inspired vibe, the collection was captured in a raw pared-back style for a newly released lookbook. Photographed by Colin Dodgson, the images feature only the denim pieces and with minimal styling, as shot on the side of the road in Los Angeles. Lonsdale explained: “We’re not a brand that wants to layer a girl with makeup or style her up with heels. We just wanted an amazing model and amazing light.”



M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
M.i.h Cult Denim Project Lookbook by Colin Dodgson
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