The Gucci Cruise 2017 show took place in the cloisters of Westminster Abbey. Creative director Alessandro Michele chose the historical British location as his pieces were designed in celebration of the city and to show his love for English people. The designer explained: "I chose Westminster Abbey because everyone has this idea of London being cool, but for me the history is what's really cool. The idea of the show is an homage to the city, because I love English people." From Union Jack sweaters to other hints at Britain and its history, the Gucci Cruise 2017 show was as striking and one-of-a-kind as ever. Guests included SoKo, Alexa Chung, A$AP Rocky, Will.i.am, Flo Morrissey and more.