French fashion house Chloé sponsor the Port Eliot festival - a small event held in a country garden featuring music, food and culture held in Cornwall. For 2016, the event included a performance by rising folk musician (and Chloé muse) Flo Morrissey, food stands - and a Chloé 'Flou' exhibition.
Creative director Clare Waight Keller also took to the stage to discuss her extensive design career and also how the label fits with festival culture: “There’s always been that bohemia about Chloé which is so linked to festival culture, the idea of being a free spirit. You can be who you want to be for that weekend and do things that you wouldn’t normally do… The history of festivals is about this very sense of spontaneity and sense of freedom. I think the fact that there have been so many English designers has [also] seeped in a bit to the culture [of the house]. There’s a feeling that these long flow-y dresses which might be worn for evening dress for some people, can also be something you can fly around a festival in."