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Constanze Saemann by Ryan Brabazon for Vogue Ukraine June 2017

19.6.17

Model Constanze Saemann takes a trip to a lake in the woods for the June 2017 issue of Vogue Ukraine. Photographed by Ryan Brabazon, Constanze is outfitted in designs by Alexander Wang. Wearing oversized denim, slouchy shirts and sheer panel dresses, Constanze transforms into a wistful beauty.

Outfit Inspiration: Lace-Up

1.3.17
Outfit Inspiration: Lace-Up

Slip into this season's loosely laced-up pieces to breathe fresh life into knitwear, skirts, accessories and more. With corset-inspired criss-cross lace-up, these simple designs have been given a new twist with eyelet holes, oversized laces and unfussy, almost slouchy styling. The simple white blouse has been made new with an open lace-up front.

Chunky over-sized sweaters have been reinvented with athletic-inspired running up their fronts. The new gladiator sandal utilizes lazer cut-outs and suede lace finishes. Take a blouse with lace-up detail and you can craft summer outfits with jeans, or pair your vintage shirts with a corset-style mini-skirt to give them a trend-driven update. The choice is yours. Below is some outfit inspiration to get you started.

The Most Uniquely Dressed Style Icons from the ’70s

7.2.17
The Most Uniquely Dressed Style Icons from the ’70s

Fashion is once again in love with the 1970s, and it's an obsession that never seems to end. Just look to the current collections of Chloe or Saint Laurent to see how this era still strongly influences the clothes that are currently en vogue. With that in mind, here is a look back at the style icons that are surely inspiring designers. These are people who are memorable not just for what they achieved but also for their exceptional, and exceptionally individual, style.


The Most Uniquely Dressed Style Icons from the ’70s

German model turned singer Nico, best known for lending her vocals to the Velvet Underground and being friends with artist Andy Warhol, had a dark beatnik-inspired look, including pieces such as a simple black roll neck sweater, a houndstooth skirt, and some black kohl eyeliner to frame her memorable gaze.

The Most Uniquely Dressed Style Icons from the ’70s

Diane Keaton's tomboy style was like no other. Mixing classic shirts with tailored trousers, ties, waistcoats, and knits, Keaton's layered and effortless look was timeless and completely unparalleled.

The Most Uniquely Dressed Style Icons from the ’70s

Diana Ross's style was all about full-on sophistication, but that didn't stop her from experimenting with bold stripes, suits, and an array of intricately designed sequined and heavily embellished dresses—and let's not forget her signature hair.


The Most Uniquely Dressed Style Icons from the ’70s

Blondie's Debbie Harry mixed elements of glam and punk rock to create her style, clashing neon pieces with leather biker jackets and feminising the look with striking makeup, her platinum blonde locks, and figure-flaunting jumpsuits. Harry's inventive and often improvised style remains singular to her.

The Most Uniquely Dressed Style Icons from the ’70s

The granddaughter of Ernest, Margaux Hemingway held supermodel status in the '70s and was known for her thick brows and sun-kissed complexion. Her casual style was a mixture of oversized, comfortable pieces while at night, she went ultra-glam in off-the-shoulder dresses and swept-back hair.



The Most Uniquely Dressed Style Icons from the ’70s

Bianca Jagger fearlessly did things differently, creating an original wardrobe that stood out during the '70s era. From playing with androgynous suits to rocking capes, fur, and feathers, Jagger experimented with her look in an empowering and memorable way.


The Most Uniquely Dressed Style Icons from the ’70s

British icon Jane Birkin has a Hermes bag named after her for a good reason. Known for her micro mini-dresses, classic white shirts, flares, and of course, her straw basket bag, Birkin's fashion sense still looks just as fashion-forward today.

Inventive Ways Fashion Labels Are Using Snapchat

7.2.17
Inventive Ways Fashion Labels Are Using Snapchat

Snapchat is an invaluable marketing tool with huge potential. That's why fashion labels are working hard to come up with unique concepts to feature on the social network. First and foremost, it provides them a direct and engaging means of reaching their customers. Here are some of the most original ways fashion labels have used Snapchat to connect with their followers and boost sales.

Inventive Ways Fashion Labels Are Using Snapchat

To offer its fans a rare behind-the-scenes look at its new campaign, Gucci handed its Snapchat account over to photographer-turned-model Petra Collins. Collins shared fun snaps, including quick videos of herself dancing through the halls and a brief look at the Tokyo skyline as the model cast prepared to step in front of the camera.

Inventive Ways Fashion Labels Are Using Snapchat


Burberry teamed up with Snapchat to launch a Discover channel that appeared on the app for just 24 hours. The channel featured several videos (including one that was titled "Mr. Burberry" and directed by Steve McQueen), articles, grooming tips, and more. Burberry was the first luxury fashion label to use Snapchat-native advertising.

Inventive Ways Fashion Labels Are Using Snapchat


Italian label Valentino used its Snapchat account to give its followers a digital backstage pass to its Spring 2016 show. Its posts included a glimpse at those in attendance and a shot of its models before they hit the catwalk.

Inventive Ways Fashion Labels Are Using Snapchat


Tommy Hilfiger enlisted high-profile model Gigi Hadid to take over its account during its Fall 2016 show. Hadid let her own followers know that she'd be Snapchatting live from behind the scenes. At the same time, the brand announced its plans to collaborate with Hadid on a capsule collection. These two strategic moves stirred up massive hype.

Inventive Ways Fashion Labels Are Using Snapchat


Dior let us all hang out with its models backstage as they prepared for the brand's Cruise show earlier this year. In addition, it offered up peeks of the featured hair looks, the makeup looks, the models' behavior, and the celebrity arrivals. It also featured a quick interview with designer Raf Simons.

Inventive Ways Fashion Labels Are Using Snapchat


Michael Kors figured out a unique way to drive sales for his new Kendall II sunglasses: He turned the design into a Snapchat filter that allows shoppers to try them on before they buy. Even if they decide not to purchase, they'll at least get a taste of MK's luxe world—regardless of any sales it drives, the free filter definitely does a lot to promote the brand.

Inventive Ways Fashion Labels Are Using Snapchat


Carolina Herrera teamed up with Sweet, a Snapchat publication, to share its new Resort 2017 pieces, which were modeled by teen actress Kiernan Shipka. By using the app as the exclusive launch site for the new collection, the brand instantly exposed its new designs to the right market. (Sweet receives 15 million unique views a month.)





 
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